Before writing a marketing plan, identify the target market, drawing upon market research: transaction log analysis, circulation records, user surveys, focus group interviews and information/interviews to provide insight into customers’ expectations. A marketing plan consists of various sections: 1. MISSION…
To clarify a point from our business training: PROMO LIT (Promotional Literature) is one of the ways in which marketeers can draw the attention of their target markets to the USPs of the goods or services they offer. Examples include:…
We run a summer programme for Italian students who are with us throughout July, attending language training which we offer in the rooms of St John’s Cathedral. The programme has been running for over 30 years in conjunction with the…
We live in a Global Market of 7 billion, traditional barriers to communication and mobility are not obstacles any more The Single European Market (SEM) came and evolved into the European Union (EU) of 500 million people; the two Germanies…
The EU has a population of some 500 million. The Commonwealth has a population in excess of 2 billion, effectively one in 3 of the world's population of 7 billion. As a trading nation we need to raise our sights. Think…