On compiling a Marketing Plan

Before writing a marketing plan, identify the target market, drawing upon market research: transaction log analysis, circulation records, user surveys, focus group interviews and information/interviews to provide insight into customers’ expectations. A marketing plan consists of various sections: 1. MISSION…

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On defining Promo Lit

To clarify a point from our business training: PROMO LIT (Promotional Literature) is one of the ways in which marketeers can draw the attention of their target markets to the USPs of the goods or services they offer.  Examples include:…

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IELTS Preparation

As we conclude this year's summer programme with students taking the IELTS exam, we wish all examinees every success. Full details of our '19/20 Winter Webbex programmes and 2020 residential summer course for non-native speakers of English now available on…

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